Concept: Open call to the Produce Like A Boss community and anyone Kris helped learn to record — invited to sing the Oh's in the bridge. Parts assigned by vocal range (soprano, alto, etc.). Simple, accessible, just 8 bars.
Submission format: Video of themselves singing their part. These submissions become the music video — a mosaic of real people who were part of the PLAB journey, now literally part of the record.
Credits: All participants credited as background vocalists on the recording. Featured in the music video.
Campaign: Social media rollout with assigned parts, submission instructions, and a deadline. This is both a music moment and a community moment — and a powerful piece of content in itself.