Layer 3 — The Public Story Fan-facing
Fan hook. If you've ever clicked an ad at midnight thinking this is exactly what I need — this song is for you.
How many of you have ever clicked on an ad because some part of your brain whispered this is exactly what I need?
Be honest.
The thing about the internet is the algorithm knows you better than you know yourself. It knows the time of day you're weakest. It knows the mood you're in. It knows the unfinished thought you're trying to outrun. And it serves you the exact product, course, supplement, gadget, or morning routine that promises to finally make you the version of you that you've been trying to become.
I have clicked on so many of those ads.
And every single time, somewhere underneath the click, I catch myself thinking the same thing.
You better fix my life.
Eventually I realized that was a pretty good song title.
"The algorithm knows you better than you know yourself."
Layer 1 — Bullet Framework Internal anchors
Story Bullet Points (memory anchors)
- ask audience: “Anyone ever click on an ad that promised to change your life?”
- moment of recognition: this is exactly what I need
- love/hate relationship with algorithms
- ads know exactly what you’re searching for
- everything promises transformation
- supplements, gadgets, courses, clothes, hacks
- internal phrase: “You better fix my life.”
- realization: chasing the next fix is universal
- inspiration for the song
Story Angle
A playful look at our obsession with the next thing that’s going to fix everything.
It pokes fun at the modern self-improvement rabbit hole.
Core Theme
We’re always one purchase, one trick, one plan away from thinking our life will finally make sense.
Audience Hook (important)
Your opener works well:
“How many of you have ever clicked on an ad because you thought, this is exactly what I need?”
Almost every room will react.
Suggested Story Flow
- Ask the ad question
- Talk about the algorithm knowing you
- Mention a few examples (quick and funny)
- Land the line “You better fix my life.”
Key Line Moment
“Whenever I click on one of those ads I catch myself thinking…
you better fix my life.”
Pause.
That’s the hook.
Why This Story Works
It gives the audience:
humor
modern relatability
a break from heavier material
And it sets up a fun, catchy hook title.
Small Suggestion
Instead of narrowing it to biohackers, broaden the joke:
Examples you can riff:
“supplements”
“the next productivity system”
“a new morning routine”
“Amazon purchases”
Everyone understands that.
Layer 2 — Performance Scripts Short · long · stage banter
Transition Line Options
Simple
“And eventually I realized that’s a pretty good song title.”
Playful
“So I wrote a song about it.”
Audience connection
“If you’ve ever fallen for the ‘this will change everything’ purchase… this one’s for you.”
Story Length Options
Short version (15–20 sec)
“How many of you have ever clicked on an ad because you thought, ‘this is exactly what I need’? The thing about the internet is the algorithm knows you better than you know yourself. So every time I click one of those ads I find myself thinking the same thing: you better fix my life.”
Longer version (35–45 sec)
Add quick examples
supplements
gadgets
productivity systems
clothes
Then land the line.