Laylo lets fans sign up to get notified the moment a new song, album, or merch drop goes live. It's the pre-save and drop alert tool — when Fireproof uploads to Spotify, everyone who signed up through Laylo gets notified automatically. Builds a fan notification list independent of the algorithm.

• Pre-save link for Fireproof — this is the link that goes in the pre-save announcement email to the GHL list
• Drop alert — fans who pre-saved get notified the moment Fireproof goes live July 31st
• Fan data capture — every pre-save is a fan who has raised their hand. This list is gold.

Pre-Release Drop Day

Set up the Fireproof pre-save page in Laylo as soon as DistroKid upload is confirmed. The link goes into every pre-release email, social post, and the acoustic sneak peek offer.

KB sets up each drop page. Jeff wires the link into the landing page and email flows. Repeat for every single release.

ManyChat automates Instagram and Facebook DMs based on triggers — someone comments a keyword on a post and they automatically receive a DM with a link, a resource, or a message. Turns comments into conversions without manual effort.

• Pre-save flow: Someone comments "FIREPROOF" on the pre-save post → they get a DM with the Laylo pre-save link instantly
• Acoustic sneak peek: Someone comments "SNEAK PEEK" → DM delivers the exclusive acoustic performance link
• Link delivery: Any post where you can't put a link — comment a keyword, get the link in DMs
• Stitch engagement: Someone engages heavily on a stitch video → trigger a follow-up DM

Pre-Release Drop Day Post-Release

Always running once set up. Each new release gets its own keyword trigger and flow.

Jeff sets up and manages the flows. KB decides the keywords and what each flow delivers. Cowork can help build the sequences.

Built by an indie artist, for artists. Records single or multi-take videos synced to your music, auto-transcribes lyrics word by word, and batches content creation — you can generate dozens of TikToks and Reels from one song without rebuilding from scratch every time. The lyric sync engine alone replaces CapCut for most short-form content.

• Lyric sync videos: Auto-transcribes Fireproof, Walking Contradiction, etc. — reuse the lyric timing across dozens of videos without re-doing it each time
• Batch content: Pull different song sections (chorus, bridge, pre-chorus) and generate multiple content pieces at once
• "Aesthetics": Build visual templates for the MCA world (blue hour, vintage, warm) and reuse them across all songs
• Fan page angle: Build an aesthetic around artists KB loves (Brandi Carlile, Miranda Lambert) and slot in her own music that those fans would connect with

Always Running

Start using immediately once signed up. The more content you batch before Fireproof drops, the less you have to scramble during release week. Ideal for the pre-release stitch content and POV series.

KB uses it directly — it's designed to be operated by the artist. No technical setup needed. $20/month Artist plan covers 2 social accounts and 100 posts per month which is more than enough for the MCA rollout.

Email marketing platform holding the existing PLAB audience list. The most valuable owned asset in the marketing stack — 1,500 warm contacts who already trust KB. First name merge tag: {{contact.first_name}}

• Bridge email — one-time, before any music drops. Introduces the artist side of Kris to the PLAB list.
• Pre-save announcement — personal, warm, includes Laylo link + acoustic sneak peek offer
• Drop day story email — the real story behind the song. Raw, no polish. Most important email of the cycle.
• Keep-warm email — weeks 4–5. No release attached. Just Kris.

KB writes the story emails. Cowork drafts and schedules. Jeff handles technical setup and deliverability.

• Send the Bridge Email to PLAB list before Fireproof drops
• Build Fireproof pre-save email sequence in GHL
• Draft drop day story email — raw, KB's voice, no polish

Distributes KB's music to Spotify, Apple Music, and all major DSPs. Upload once, live everywhere. Also generates the Spotify for Artists editorial pitch window once the song is uploaded.

Upload Fireproof to DistroKid as early as possible before July 31st. The moment it's uploaded, immediately submit the Spotify for Artists editorial pitch — minimum 7 days before drop, earlier is better. Missing this window means missing consideration for algorithmic playlists.

The control room for the artist profile on Spotify. It's where you pitch unreleased songs to Spotify's editorial playlist team, customize the profile (bio, photos, artist pick), and read the stream, save, and listener data after release.

• Pitch Fireproof to editorial the moment DistroKid confirms the upload — this is the single highest-leverage free pitch available
• Set the Artist Pick and canvas so the profile looks intentional on drop day
• Watch saves and playlist adds after release to see which outreach is actually working

Pre-Release Drop Day

The editorial pitch must go in at least 7 days before drop — the earlier the better. Everything else (profile polish, data) runs from drop day onward.

Connects artists directly with independent playlist curators, music blogs, and YouTube channels. Free tier gives limited credits — use them strategically on curators whose playlists already sound like Fireproof.

• One-liner: "A blues-rock Americana track about neurodivergent burnout — for everyone who was called strong one too many times."
• Sounds like: Miranda Lambert meets Chris Stapleton with the emotional specificity of Brandi Carlile
• For mental health playlists: Lead with the burnout angle and the late-diagnosis community connection

Schedules and publishes content across 11 social platforms — Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Threads, X, and more. Supports images, carousels, videos, and text posts. Includes an analytics dashboard, a community inbox for managing comments across platforms, and a link-in-bio page. AI assistant for post optimization built in.

• Schedule content batches across Instagram, TikTok, Facebook, and YouTube in one session rather than posting manually every day
• Queue the six-week release cycle content in advance — plant the lyric seeds, the POV posts, and the pre-release hooks on a schedule
• Analytics dashboard to track what content is performing and double down accordingly
• Community inbox to manage comments across platforms without switching apps

Always Running

The backbone of the content calendar. Batch content weekly or bi-weekly using FlowStage to create the videos, then queue everything in Buffer. Frees up posting time during release week when the focus needs to be on engagement not logistics.

Free plan: 3 channels, 10 queued posts per channel. Essentials: $5/month per channel — unlimited scheduling, analytics, AI assistant, hashtag manager. For 4 channels (Instagram, TikTok, Facebook, YouTube) = $20/month.

Social graphics, lyric cards, white-box text overlays, story templates, press kit assets, merch mockups. The MCA visual system — cream, rust, ink, Playfair Display — should be saved as a brand kit in Canva so every graphic is consistent without starting from scratch.

Save the MCA brand kit in Canva: HEX colors (#F5F0E8 cream, #8B3A2A rust, #1C1915 ink), Playfair Display as primary font, IBM Plex Mono as secondary. Every graphic pulls from this — no off-brand colors.

Primary video editing for Reels and TikToks. The white-box text overlay format (Nobody Wants to Hear series, mirror moment) is built here. Being phased toward FlowStage for lyric-sync content — CapCut stays for quick edits and stitch formatting.

Use FlowStage for: lyric sync videos, batched song content, multi-take performance videos. Use CapCut for: stitch formats, quick text overlays, anything that needs a fast turnaround. They work together, not against each other.

Password: TeamKB123!

Unlimited-download subscription for stock video, motion graphics, music, sound effects, fonts, and templates. One flat fee covers the raw material behind content, visualizers, and social graphics.

• B-roll, textures, and overlays for Reels and music visualizers
• Fonts and templates for the EPK, pitch decks, and social graphics
• Licensed sound effects and transitions for edited content

MCA Release Calendar — all singles, target release dates, release type (Hard Single / Soft), video type (Visualizer/BTS/Verticals), and production status. The Monday.com board is the source of truth for release scheduling until this marketing SOP fully replaces it.

Active and being used. Long-term goal is to replace Monday.com with this operational system + Claude as the command center. Monday.com stays until the custom system is fully built out — no forced migration. Use it while it's working.

Primary DAW for songwriting, demos, and production work. Used with Apogee Duet 3 interface. Work tape reveals for content — voice memo recordings that become the "raw to finished" content format.

The work tape reveal format (Swipe #018) starts here — raw Logic session audio or voice memo transitioning to the finished Nashville recording. That content lives in the Fireproof song sheet.

Cancelled — subscription not renewing. Claude now handles meeting notes, transcription, and summary for free. No replacement needed. Any Fathom recordings still needed should be exported before the subscription expires.

Export any important meeting recordings or transcripts from Fathom before access expires. Especially any Nashville session notes, producer conversations, or strategy calls that haven't been documented elsewhere.

Primary camera for all short-form content — talking head videos, performance clips, casual lifestyle content, stitch reactions, the trust-the-process format (Swipe #018). Face tracking keeps KB in frame without a tripod operator. The gimbal stabilization means everything looks intentional even when it's casual.

• The mirror moment (Swipe #004 / Template #004) — DJI on a tripod, face tracking on
• The "trust the process" talking head (Swipe #018) — handheld, natural movement
• The "1% of IG" casual format (Swipe #019) — not looking at camera, DJI captures it anyway
• Performance clips — pair with Logic Pro audio recorded separately, sync in CapCut or FlowStage

Aerial B-roll for music videos — Maui coastline, mountains, water. The "imagine driving through somewhere beautiful and this comes on" hook (Yuusic adapted Tier 1) gets exponentially stronger with aerial Maui footage underneath. Also useful for the "ok but imagine driving through Maui and this comes on" version of the 1% format.

• Music video B-roll for all remaining singles — Maui is a character in the visual world
• "Imagine hearing this at sunset on the water in Maui" hook format — aerial footage makes this a real piece of content
• Performance location shots — outdoor performances with Maui backdrop
• The nature documentary format (Swipe #016) — "here we observe the artist in her natural habitat" gets funnier with aerial establishing shot

All-in-one music marketing dashboard — automated Meta and TikTok ads, pre-saves, fan CRM, and analytics. AI trained on 125 million fan data points automatically identifies the ideal audience and optimizes spend. Used by 100,000+ artists including major label acts.

• Forever Saves: Fan saves your music once — every future release is automatically saved to their library. Unlike Laylo which resets per release, this builds a permanent fan notification list that compounds over time.
• Maestro AI: Ask it "what should I do to promote Fireproof?" and it generates ad copy, assets, and a full release strategy. Built specifically for music — not a generalist AI.
• Fan CRM: Captures fan names, emails, locations, and streaming platform data from every pre-save and ad click.

• Run automated Meta ads for Fireproof targeting the burnout/AuDHD/Americana audience
• Build a Forever Saves list so every future MCA single auto-saves for anyone who saves Fireproof
• Use Maestro AI to generate ad copy and creative strategy for each six-week cycle
• Track fan data — who saved, where they are, what platform they use

Jeff sets up and manages campaigns. KB approves creative and targeting strategy. Maestro AI can generate the ad copy — KB reviews and adjusts for voice.

Free to start. Paid plans from $39/month. Ad spend is separate — budget $10–$20/day minimum for meaningful results on Fireproof launch.

Meta ads automation built specifically for music. Connects your Meta ad account directly to Spotify's hidden API — launches optimized ad campaigns in minutes and tracks exactly what each listener costs. Manages budget, targeting, and optimization automatically. Tracks Spotify Popularity Scores with historical data that Spotify for Artists doesn't show you.

• Front-Loaded campaign type: Spends aggressively on Day 1 to trigger Spotify's Release Radar algorithmically. This is the Fireproof drop day play — spend hard on July 31st to push the algorithm.
• Leaderboard: Shows best-performing ads from other artists — you can see what creative is actually converting before you spend a dollar. Great for swiping format ideas.
• Spotify Popularity Score tracking: Tracks the hidden metric that determines playlist placement — tells you if Fireproof is trending toward algorithmic playlists.

• Paid amplification for Fireproof — push the song to cold country/Americana audiences who look like existing listeners
• Retarget warm fans — everyone who watched a Reel or hit the pre-save gets a follow-up ad closer to drop day
• Test hooks cheaply — run the strongest 3 to 4 second video hooks as ads and let the data show which one earns saves

It manages the budget. It does not make your video. If your ad video is boring, the ads will fail regardless of how optimized the targeting is. The creative is still 100% on KB and Justin. Use FlowStage to batch the video content, then Intellijend to run the ads behind it.

Jeff manages the campaigns. KB supplies the video creative (via FlowStage and Justin footage). Check the Leaderboard together before launch to see what's working in the Americana/country-rock space right now.

Serves every page in the free-plus-shipping funnel, plus krisbradleymusic.com and this internal hub. The funnel also runs small serverless functions here that create the Stripe checkout, charge the one-click upsells, and sync each buyer into GHL with the right tags.

Ads point at the funnel. Netlify is what the traffic actually lands on. Staging lives at mca-freecd-staging, password protected, so the page can be shared with reviewers before launch.

Cowork builds and deploys. Standing rule: KB sees a preview and gives an explicit yes before anything is pushed, and the site name and ID are named out loud first.

• Keep the funnel on staging until merch is in hand
• Move the live page to krisbradleymusic.com/freecd, never linked from the main nav
• Swap Stripe test keys for live keys on the real site only

Takes the $9.95 shipping payment on the free CD, the $7 card bump, and every upsell after it. The card is saved at checkout, so each upsell is a single click with no second payment form.

It is the only place money changes hands in the funnel. Multiple add-ons bought on the same page bill as one charge, so the buyer sees one line on their statement instead of several.

KB owns the account. Keys live in Netlify environment variables and never get pasted into chat. Staging stays on test keys permanently as the practice funnel.

Holds every digital product the funnel sells and delivers it fast anywhere in the world for about a penny a gigabyte. Storage plus a CDN zone handles the audio zips. Bunny Stream handles the Live From Maui concert video so it plays in the browser instead of forcing a multi-gigabyte download.

The moment someone finishes checkout, the thank-you page shows download links for exactly what they bought. The same links go out in a downloads email from GHL as their permanent copy. Six delivery pages cover every combination: Act 1 and Act 2 together, Act 1 alone, Act 2 alone, Worth a Shot, The Vault, and the acoustic show.

• act-1.zip — 13 tracks, MP3 320
• act-2.zip — 13 tracks, MP3 320
• midnight-church-aftermath.zip — all 26, for buyers who own both acts
• worth-a-shot.zip — the prequel EP
• the-vault.zip — 22 unreleased demos
• live-from-maui-audio.zip — 10 live tracks
• live-from-maui.mp4 — the concert video, goes to Bunny Stream

Drop the cover art and a short credits text file inside each zip.

KB uploads the files. Cowork wires the links into the funnel pages and the GHL downloads email.