Laylo lets fans sign up to get notified the moment a new song, album, or merch drop goes live. It's the pre-save and drop alert tool — when Fireproof uploads to Spotify, everyone who signed up through Laylo gets notified automatically. Builds a fan notification list independent of the algorithm.

• Pre-save link for Fireproof — this is the link that goes in the pre-save announcement email to the GHL list
• Drop alert — fans who pre-saved get notified the moment Fireproof goes live July 31st
• Fan data capture — every pre-save is a fan who has raised their hand. This list is gold.

Pre-Release Drop Day

Set up the Fireproof pre-save page in Laylo as soon as DistroKid upload is confirmed. The link goes into every pre-release email, social post, and the acoustic sneak peek offer.

KB sets up each drop page. Jeff wires the link into the landing page and email flows. Repeat for every single release.

ManyChat automates Instagram and Facebook DMs based on triggers — someone comments a keyword on a post and they automatically receive a DM with a link, a resource, or a message. Turns comments into conversions without manual effort.

• Pre-save flow: Someone comments "FIREPROOF" on the pre-save post → they get a DM with the Laylo pre-save link instantly
• Acoustic sneak peek: Someone comments "SNEAK PEEK" → DM delivers the exclusive acoustic performance link
• Link delivery: Any post where you can't put a link — comment a keyword, get the link in DMs
• Stitch engagement: Someone engages heavily on a stitch video → trigger a follow-up DM

Pre-Release Drop Day Post-Release

Always running once set up. Each new release gets its own keyword trigger and flow.

Jeff sets up and manages the flows. KB decides the keywords and what each flow delivers. Cowork can help build the sequences.

Built by an indie artist, for artists. Records single or multi-take videos synced to your music, auto-transcribes lyrics word by word, and batches content creation — you can generate dozens of TikToks and Reels from one song without rebuilding from scratch every time. The lyric sync engine alone replaces CapCut for most short-form content.

• Lyric sync videos: Auto-transcribes Fireproof, Walking Contradiction, etc. — reuse the lyric timing across dozens of videos without re-doing it each time
• Batch content: Pull different song sections (chorus, bridge, pre-chorus) and generate multiple content pieces at once
• "Aesthetics": Build visual templates for the MCA world (blue hour, vintage, warm) and reuse them across all songs
• Fan page angle: Build an aesthetic around artists KB loves (Brandi Carlile, Miranda Lambert) and slot in her own music that those fans would connect with

Always Running

Start using immediately once signed up. The more content you batch before Fireproof drops, the less you have to scramble during release week. Ideal for the pre-release stitch content and POV series.

KB uses it directly — it's designed to be operated by the artist. No technical setup needed. $20/month Artist plan covers 2 social accounts and 100 posts per month which is more than enough for the MCA rollout.

Email marketing platform holding the existing PLAB audience list. The most valuable owned asset in the marketing stack — 1,500 warm contacts who already trust KB. First name merge tag: {{contact.first_name}}

• Bridge email — one-time, before any music drops. Introduces the artist side of Kris to the PLAB list.
• Pre-save announcement — personal, warm, includes Laylo link + acoustic sneak peek offer
• Drop day story email — the real story behind the song. Raw, no polish. Most important email of the cycle.
• Keep-warm email — weeks 4–5. No release attached. Just Kris.

KB writes the story emails. Cowork drafts and schedules. Jeff handles technical setup and deliverability.

Distributes KB's music to Spotify, Apple Music, and all major DSPs. Upload once, live everywhere. Also generates the Spotify for Artists editorial pitch window once the song is uploaded.

Upload Fireproof to DistroKid as early as possible before July 31st. The moment it's uploaded, immediately submit the Spotify for Artists editorial pitch — minimum 7 days before drop, earlier is better. Missing this window means missing consideration for algorithmic playlists.

Connects artists directly with independent playlist curators, music blogs, and YouTube channels. Free tier gives limited credits — use them strategically on curators whose playlists already sound like Fireproof.

• One-liner: "A blues-rock Americana track about neurodivergent burnout — for everyone who was called strong one too many times."
• Sounds like: Miranda Lambert meets Chris Stapleton with the emotional specificity of Brandi Carlile
• For mental health playlists: Lead with the burnout angle and the late-diagnosis community connection