The Content System
The simplest system separates your week into four jobs, so you're only ever doing one kind of work at a time. You create on Tuesday and Thursday and post that material for weeks. You're not making ten different things every week, you're adapting a handful of strong pieces across platforms.
"You don't have to publish every idea that week. You're building inventory."
The Four Jobs
- Planning. Low-production thinking. Choose songs, write scripts, build shot lists, hand off assignments.
- Performance filming. Hair, makeup, lighting, camera. Film as much as possible while you're already ready.
- Storytelling & B-roll filming. Voiceovers and documentary footage that carry your story.
- Editing & scheduling. Select, hand off, approve, caption, schedule, review what worked.
Your Content Buckets
- Artist Performance. Lip-sync performances using mastered audio. Purpose: introduce people to your sound quickly.
- Live Originals. Acoustic or live versions of your original songs. Purpose: build connection and prove musicianship.
- Live Covers. Covers performed acoustically or with your live setup. Purpose: discovery through familiar songs.
- Notes From a 43-Year-Old Beginner. Voiceovers, talking-head videos, and inspirational carousels. Purpose: establish your story and personal brand.
- Song Stories. Why you wrote a lyric, meaning behind a song, album stories. Purpose: connect your music to your message.
- Artist Life / BTS. Rehearsing, writing, recording, gigging, learning. Purpose: let people follow the journey as it happens.
How the Buckets Work Together
Your four original ideas — Artist Performance, Live Originals, Live Covers, and Notes From a 43-Year-Old Beginner — remain the primary buckets. Song Stories and BTS are supporting buckets that can often be captured without creating an entirely separate production. The
Notes From a 43-Year-Old Beginner scripts live on the Inspiration page and get filmed here.
The Weekly Batching Schedule
Each day has a single mode. Tap any day to open the plan, the target time, and what you're walking away with.
Monday · Plan & Write — 60–90 min
- Choose the songs you'll film that week.
- Write 2 "Notes From a 43-Year-Old Beginner" scripts.
- Choose 2–3 short sections from original songs.
- Choose 1–2 covers.
- Make a shot list for Tuesday and Thursday.
- Gather wardrobe, props, guitars, and locations.
- Send clear editing assignments to Myla.
- Output: 2 lip-sync concepts · 2 live performances · 2 inspirational scripts · 1 song-story idea · 1–2 carousel concepts.
Tuesday · Performance Batch Day — 2–3 hrs
- Block 1 — Lip-sync performance videos. Film two different song sections (verse or opening line, pre-chorus, chorus, strongest emotional lyric). For each: one close-up, one waist-up, one guitar-playing angle, one profile/alternate. One 30-second section becomes several videos.
- Block 2 — Live acoustic originals. Record 2 originals (or two sections each): full performance for archive/YouTube, 30–60s vertical, 15s hook, and a spoken intro if there's a natural story.
- Block 3 — Live covers. Record 1–2 covers that connect sonically or emotionally to your originals: one recognizable discovery song, one that shows your artistry, occasionally one unexpected reinterpretation.
- Output: approximately 8–15 usable clips while you're already camera-ready.
Wednesday · Select, Organize & Hand Off — 45–60 min
- Watch the footage once. Mark the strongest takes.
- Rename or organize the files.
- Send selected footage to Myla. Write any text hooks she needs.
- Identify missing footage while you still remember the shoot.
- Myla can create: alternate edits, lyric videos, performance clips, Flowstage videos, cover text and captions, short and long versions of the same footage.
Thursday · Notes From a 43-Year-Old Beginner + B-Roll — 90 min–2 hrs
- Record voiceovers first. Record 2 voiceovers while the scripts are fresh — into your mic or phone, no need to be camera-ready.
- Then film B-roll. Shoot B-roll specifically for those two scripts, plus evergreen footage for future episodes.
- Output: 2 completed voiceovers · 10–20 story-specific B-roll shots · 10 evergreen B-roll shots.
Friday · Light Capture + Scheduling — 45–90 min
- Approve edits.
- Write or polish captions.
- Schedule next week's posts.
- Capture genuine BTS from whatever you're already doing.
- Review what people saved, shared, watched, or commented on.
Weekend · Live-Life Footage — no requirement
- Capture small moments only if they happen naturally: gig prep, soundcheck, driving to a show, walking with headphones, practicing a new song, a Maui sunset, post-gig exhaustion, a spontaneous thought, audience or venue footage when appropriate.
- Think of this as gathering documentary material, not "making content."
Targets & Posting Rhythm
Batching and posting stay separate. You create in bursts and release on a steady rhythm. About 8–10 posts a week across TikTok, Instagram, Facebook, and YouTube Shorts — many of them the same core content adapted per platform.
Weekly Production Target
- Lip-sync performances — create 2–4, publish 2
- Live originals — create 2–4, publish 1–2
- Live covers — create 1–2, publish 1
- Notes From a 43-Year-Old Beginner — create 2, publish 2
- Song story / BTS — create 1–3, publish 1
- Carousels / graphics — create 1–2, publish 1–2
A Simple Posting Rhythm
- Monday — Notes From a 43-Year-Old Beginner
- Tuesday — Lip-sync performance
- Wednesday — Live cover
- Thursday — Song story or carousel
- Friday — Live original
- Saturday — Lip-sync or performance moment
- Sunday — Notes From a 43-Year-Old Beginner or reflective BTS
"Your music, your ability, your story, your perspective, your real-life journey — a clear combination every week."
The B-Roll Master List
Build this library once and editing gets easy forever. Tap a category to open the shot list.
Music & Artist-Life B-Roll
- Opening a guitar case
- Taking out your guitar
- Plugging in a cable
- Tuning
- Changing guitars
- Close-up of your hands playing
- Close-up of fretting fingers
- Strumming from over your shoulder
- Writing lyrics in a notebook
- Crossing out or rewriting lyrics
- Listening to a mix in headphones
- Sitting at your studio desk
- Adjusting a microphone
- Turning knobs on your interface
- Opening a Logic session
- Looking through old voice memos
- Singing without recorded sound
- Rehearsing alone
- Packing gear
- Loading gear into the car
- Walking into a venue
- Empty stage before a show
- Soundcheck
- Setlist on the floor
- Guitar waiting on its stand
- The room after a performance
"Beginner" Story B-Roll
- Walking alone
- Looking out a window
- Sitting quietly with coffee
- Getting dressed or putting on boots
- Putting on makeup before filming
- Looking into a mirror
- Closing a laptop
- Opening a blank notebook
- Writing one sentence
- Turning a page
- Pausing before entering a room
- Walking toward the camera
- Walking away from the camera
- Practicing and making a mistake
- Laughing after a mistake
- Starting the take again
- Watching an old video of yourself
- Looking through old photos
- Standing in an empty room
- Sitting on the floor with your guitar
- Packing or unpacking boxes
- Driving through Maui
- Ocean, roads, mountains, blue hour, and sunsets
- Everyday midlife moments that feel real rather than polished
Burnout & Recovery B-Roll — Keep It Quiet, Not Dramatic
- Lying on the couch with your eyes closed
- An untouched notebook
- A guitar sitting in the corner
- Closing curtains
- Sitting in a dim room
- Taking a slow walk
- Making tea
- Stepping outside
- Sunlight entering a dark room
- Picking the guitar back up
- Playing one chord
- Opening the curtains
- Walking into brighter light
Evergreen Transition Shots — These Save Editors Constantly
- Hands
- Feet walking
- Doors opening and closing
- Camera moving past your guitar
- Close-up of jewelry, boots, denim, or tattoos
- Hair movement
- Putting on headphones
- Adjusting a mic stand
- Looking toward the camera
- Looking away
- Sitting down
- Standing up
- Wide shot of your environment
- Close-up detail of the same environment
The Easiest Way to Shoot B-Roll
- For each action, capture three versions: wide shot, medium shot, close-up detail.
- Let every shot run at least 7–10 seconds. Start recording before the movement begins, move slowly, and wait two seconds before stopping.
- You don't need 50 activities. One scene — sitting down to write a lyric — gives you: wide of the room, medium at the desk, close-up of the pen, over-the-shoulder of the notebook, close-up of your expression, crossing something out, closing the notebook. That's seven clips from one tiny scene.
Your Repeatable Weekly Checklist
The whole system in one glance. Tap a day for its checklist.
Monday
- Pick 3 songs.
- Write 2 scripts.
- Plan 2 outfits.
- Make the shot list.
Tuesday
- Film lip-sync performances.
- Film live originals.
- Film live covers.
Wednesday
- Select takes.
- Organize footage.
- Send assignments to Myla.
Thursday
- Record 2 voiceovers.
- Film story-specific B-roll.
- Add evergreen B-roll to your library.
Friday
- Approve edits.
- Write captions.
- Schedule content.
- Review performance.