Batch Once, Post for Weeks
The Content System

The simplest system separates your week into four jobs, so you're only ever doing one kind of work at a time. You create on Tuesday and Thursday and post that material for weeks. You're not making ten different things every week, you're adapting a handful of strong pieces across platforms.

"You don't have to publish every idea that week. You're building inventory."

The Four Jobs
  • Planning. Low-production thinking. Choose songs, write scripts, build shot lists, hand off assignments.
  • Performance filming. Hair, makeup, lighting, camera. Film as much as possible while you're already ready.
  • Storytelling & B-roll filming. Voiceovers and documentary footage that carry your story.
  • Editing & scheduling. Select, hand off, approve, caption, schedule, review what worked.
Your Content Buckets
  • Artist Performance. Lip-sync performances using mastered audio. Purpose: introduce people to your sound quickly.
  • Live Originals. Acoustic or live versions of your original songs. Purpose: build connection and prove musicianship.
  • Live Covers. Covers performed acoustically or with your live setup. Purpose: discovery through familiar songs.
  • Notes From a 43-Year-Old Beginner. Voiceovers, talking-head videos, and inspirational carousels. Purpose: establish your story and personal brand.
  • Song Stories. Why you wrote a lyric, meaning behind a song, album stories. Purpose: connect your music to your message.
  • Artist Life / BTS. Rehearsing, writing, recording, gigging, learning. Purpose: let people follow the journey as it happens.
How the Buckets Work Together
Your four original ideas — Artist Performance, Live Originals, Live Covers, and Notes From a 43-Year-Old Beginner — remain the primary buckets. Song Stories and BTS are supporting buckets that can often be captured without creating an entirely separate production. The Notes From a 43-Year-Old Beginner scripts live on the Inspiration page and get filmed here.
One Job Per Day
The Weekly Batching Schedule

Each day has a single mode. Tap any day to open the plan, the target time, and what you're walking away with.


Monday · Plan & Write  —  60–90 min
Tuesday · Performance Batch Day  —  2–3 hrs
Wednesday · Select, Organize & Hand Off  —  45–60 min
Thursday · Notes From a 43-Year-Old Beginner + B-Roll  —  90 min–2 hrs
Friday · Light Capture + Scheduling  —  45–90 min
Weekend · Live-Life Footage  —  no requirement
What to Make, What to Post
Targets & Posting Rhythm

Batching and posting stay separate. You create in bursts and release on a steady rhythm. About 8–10 posts a week across TikTok, Instagram, Facebook, and YouTube Shorts — many of them the same core content adapted per platform.


Weekly Production Target
A Simple Posting Rhythm
"Your music, your ability, your story, your perspective, your real-life journey — a clear combination every week."
The Library That Saves Every Edit
The B-Roll Master List

Build this library once and editing gets easy forever. Tap a category to open the shot list.


Music & Artist-Life B-Roll
  • Opening a guitar case
  • Taking out your guitar
  • Plugging in a cable
  • Tuning
  • Changing guitars
  • Close-up of your hands playing
  • Close-up of fretting fingers
  • Strumming from over your shoulder
  • Writing lyrics in a notebook
  • Crossing out or rewriting lyrics
  • Listening to a mix in headphones
  • Sitting at your studio desk
  • Adjusting a microphone
  • Turning knobs on your interface
  • Opening a Logic session
  • Looking through old voice memos
  • Singing without recorded sound
  • Rehearsing alone
  • Packing gear
  • Loading gear into the car
  • Walking into a venue
  • Empty stage before a show
  • Soundcheck
  • Setlist on the floor
  • Guitar waiting on its stand
  • The room after a performance
"Beginner" Story B-Roll
  • Walking alone
  • Looking out a window
  • Sitting quietly with coffee
  • Getting dressed or putting on boots
  • Putting on makeup before filming
  • Looking into a mirror
  • Closing a laptop
  • Opening a blank notebook
  • Writing one sentence
  • Turning a page
  • Pausing before entering a room
  • Walking toward the camera
  • Walking away from the camera
  • Practicing and making a mistake
  • Laughing after a mistake
  • Starting the take again
  • Watching an old video of yourself
  • Looking through old photos
  • Standing in an empty room
  • Sitting on the floor with your guitar
  • Packing or unpacking boxes
  • Driving through Maui
  • Ocean, roads, mountains, blue hour, and sunsets
  • Everyday midlife moments that feel real rather than polished
Burnout & Recovery B-Roll — Keep It Quiet, Not Dramatic
  • Lying on the couch with your eyes closed
  • An untouched notebook
  • A guitar sitting in the corner
  • Closing curtains
  • Sitting in a dim room
  • Taking a slow walk
  • Making tea
  • Stepping outside
  • Sunlight entering a dark room
  • Picking the guitar back up
  • Playing one chord
  • Opening the curtains
  • Walking into brighter light
Evergreen Transition Shots — These Save Editors Constantly
  • Hands
  • Feet walking
  • Doors opening and closing
  • Camera moving past your guitar
  • Close-up of jewelry, boots, denim, or tattoos
  • Hair movement
  • Putting on headphones
  • Adjusting a mic stand
  • Looking toward the camera
  • Looking away
  • Sitting down
  • Standing up
  • Wide shot of your environment
  • Close-up detail of the same environment
The Easiest Way to Shoot B-Roll
Print It, Run It Every Week
Your Repeatable Weekly Checklist

The whole system in one glance. Tap a day for its checklist.


Monday
Tuesday
Wednesday
Thursday
Friday