Today

What do I work on today?

Here's what actually moves the needle right now, in order. Everything else is tucked into the buckets below.
Today's Focus
—
Days to Drop
—
Jul 31 · Lead Single
Placements
14
10 live · 4 upcoming
Reach
133K
▲ +236 this week
Press Out
5 / 17
12 queued
Your Buckets · tap to open
🎬Make ContentPick by how much time you have3 ready›
Got 5 minutesPost a "nobody wants to hear" line · or a POV text over casual footage› Got 30 minutesFilm a slow-exhale talking head · one true thing, hard cut to the song› Got an hourShoot the mirror moment · white box text → hard cut (save for drop day)› Open full content list →
📣Outreach & PressPlaylists live, press pitches in motion5 pitched · 12 queued›
Premiere window closes Jul 17Grey Estates, A&R Factory, Skope — send today› 14 playlist placements confirmed133K combined reach · chase Rustic Roots email after drop› Open Outreach CRM →
🚀Release PrepEverything that has to be ready by Jul 314 open›
Spotify editorial pitchDeadline Jul 24 · 500-char pitch ready› Laylo pre-save page liveWire the link into the announcement email› Open Fireproof playbook →
📖Songs & StoriesPlaybooks and the story behind each track26 songs›
Fireproof — full playbookHooks, POVs, stitch targets, captions, sync› Stories behind the songsAll 26 · fan hook, story, pull quote, stage prep› Open Stories →
✨Inspirational ContentNotes From a 43-Year-Old Beginner4 scripts ready›
Notes From a 43-Year-Old Beginner4 episode scripts, ready to film · tap to read› The six content bucketsCreative courage, midlife becoming, the joy of making again…› Voice guardrails + starter bankHow to keep it sounding like you · 10 notes waiting› Open Inspirational Content →
🎬Content SystemBatch once, post for weeks · your weekly engineMon–Sun plan›
The weekly batching scheduleOne job per day · plan, film, hand off, schedule› Targets & posting rhythmWhat to make, what to post, which day› B-roll master listThe library that saves every edit · tap to open› Open Content System →
🧢OffersMerch, sync, live & the services idea1 live · 3 building›
Merch phrase bankTier 1/2/3 phrases, build sheet, design brief · ready› Sync licensing pipelineFills in as song sheets build out› Live performanceSet lists, banter, rider · placeholder› Open Merch →
MCA Operations · Boomfox Productions · Confidential · numbers synced from your Outreach CRM