Open This First — Every Time
Quick-Start Dashboard

Three questions. Three answers. Everything else is in the full doc.

What do I do this week?
Check the Six-Week Cycle page and find which week you're in. That page tells you exactly what to do.
→ Go to Six-Week Cycle
What content do I make today?
Go to the Content Quick-Start List. Pick a tier based on how much time you have. Make the thing.
→ Go to Content List
Which song am I promoting?
Go to that song's sheet. Everything you need — hooks, captions, stitch targets, POVs — is on those two pages.
→ Go to Song Sheets

Release Timeline — At a Glance
Lead Single · Live
Fireproof
July 31, 2026
Single 2
Shapeshifter
Sept 18, 2026
Single
Walking Contradiction
Oct 17, 2026
Single
Dark Horse Prayer
Nov 8, 2026
Soft Drop
Counting Sleeps
Dec 19, 2026
Single
Fix My Life
Jan 1, 2027
Album
MCA
Jan 29, 2027
Later in the cycle: Ready to Lose (Feb 14, 2027) · Babies Raising Babies in the 80s (Mar 28, 2027) · Shaped By My Sin (May 9, 2027) · Making God Laugh, Renovate Me, Bartender's Pockets, If Love Was a House, I Wonder What It's Like (dates TBD). Full list under Music → Singles.
Where Things Live — Quick Reference
I need a caption or hook
→ The song's page → Hooks & Opening Lines
→ Album-level hooks live on the Album page
I need to find a stitch video
→ Song Sheet → Stitch Targets section
I need content inspiration
→ Swipe File & Inspiration Bank
→ Notes From a 43-Year-Old Beginner
I need to write copy in KB's voice
→ Brand Voice Cheat Sheet
I need the overall marketing strategy
→ Marketing Philosophy + Release Framework
I need a reusable prompt or template
→ Templates & Frameworks
I need to brief a collaborator
→ Collaborator Cheat Sheets
I need the site architecture brief
→ Site Architecture & Cowork Brief
I need to pitch press or a playlist
→ Press & Playlists
I need to set up or check a tool
→ Tools
I need merch, sync, or offer notes
→ Offers → Merch / Sync / Live / Services
I need the batching schedule
→ The Content System